Brand Marketing, Management & Strategy Consultant

Work With Paulina

Strategic Advantage for Brands Built to Lead

Trusted by founders shaping some of the world’s most coveted brands—those with heritage from L’Oréal Luxe USA, Estée Lauder Companies, and Shiseido Group / Beauté Prestige International.

Strategic consulting for beauty brands ready to lead. Trusted by founders behind luxury brands with heritage from L’Oréal, Estée Lauder, and Shiseido. Custom, minimalist partnerships designed to drive meaningful growth and lasting impact. Expert guidance for retail pitching, brand architecture, and wellness-driven beauty launches—rooted in over a decade of experience with iconic global brands.

This is not a one-size-fits-all consultancy. It’s a trusted partnership for founders building brands meant to endure. Every engagement is custom, minimal by design, and built around what will truly move the needle.

Whether you’re preparing for your first retail pitch, refining your brand architecture for upscale growth, or launching a wellness-driven beauty line, Paulina partners exclusively with founders who are ready to elevate beyond the noise.

Her approach is tailored, discreet, and deeply strategic— grounded in over a decade of experience guiding some of the world’s most iconic beauty brands.

What She Helps Founders Build:
  • Pricing Architecture & Margin Strategy
  • Sales & Inventory Forecasting
  • Go-to-Market Planning
  • Investor & Retail Pitch Decks
  • Brand Positioning & Category Differentiation
  • Promotional Strategy & Discount Modeling
  • 360 Brand Audits
  • Competitive & White Space Analysis.

The Process

01 / PRIVATE DISCOVERY CALL

A curated 30-minute consultation exploring your brand, stage, and goals.

02 / BESPOKE PROPOSAL & SCOPE

Tailored scope and timeline with precision and transparency.

03 / HIGH-TOUCH EXECUTION & DELIVERY

Strategy becomes structure — refined, commercial, actionable.

04 / REFINEMENT ROUND

Final calibration ensuring each deliverable mirrors your brand’s highest expression.

Who This Is For:
  • Beauty founders preparing for their first retail pitch.
  • Established beauty brands refining their upscale positioning.
  • Innovators launching wellness-driven beauty collections.
  • Luxury beauty brands committed to strategic, profitable growth.
A shield icon with a check mark, symbolizing trust and security.

Confidentiality is a Core Principle

Every engagement is handled with absolute discretion and respect for your brand’s privacy.

Founders don’t need more noise.
They need smart, usable strategy—and someone who’s done it before.

Precision. Clarity. Results.

Partner with a strategist who transforms beauty brands into category leaders — with rigor and refinement.