Strategic Advantage for Brands Built to Lead
Trusted by founders shaping some of the world’s most coveted brands—those with heritage from L’Oréal Luxe USA, Estée Lauder Companies, and Shiseido Group / Beauté Prestige International.

This is not a one-size-fits-all consultancy. It’s a trusted partnership for founders building brands meant to endure. Every engagement is custom, minimal by design, and built around what will truly move the needle.
Whether you’re preparing for your first retail pitch, refining your brand architecture for upscale growth, or launching a wellness-driven beauty line, Paulina partners exclusively with founders who are ready to elevate beyond the noise.
Her approach is tailored, discreet, and deeply strategic— grounded in over a decade of experience guiding some of the world’s most iconic beauty brands.
What She Helps Founders Build:
- Pricing Architecture & Margin Strategy
- Sales & Inventory Forecasting
- Go-to-Market Planning
- Investor & Retail Pitch Decks
- Brand Positioning & Category Differentiation
- Promotional Strategy & Discount Modeling
- 360 Brand Audits
- Competitive & White Space Analysis.
The Process

01 / PRIVATE DISCOVERY CALL
A curated 30-minute consultation exploring your brand, stage, and goals.

02 / BESPOKE PROPOSAL & SCOPE
Tailored scope and timeline with precision and transparency.

03 / HIGH-TOUCH EXECUTION & DELIVERY
Strategy becomes structure — refined, commercial, actionable.

04 / REFINEMENT ROUND
Final calibration ensuring each deliverable mirrors your brand’s highest expression.
Who This Is For:
- Beauty founders preparing for their first retail pitch.
- Established beauty brands refining their upscale positioning.
- Innovators launching wellness-driven beauty collections.
- Luxury beauty brands committed to strategic, profitable growth.

Confidentiality is a Core Principle
Every engagement is handled with absolute discretion and respect for your brand’s privacy.
Founders don’t need more noise.
They need smart, usable strategy—and someone who’s done it before.
Precision. Clarity. Results.
Partner with a strategist who transforms beauty brands into category leaders — with rigor and refinement.