Luxury is in the details—and so is scale
Advising beauty founders on pricing, retail, and commercial decisions that determine whether a brand can grow profitably. As brands scale, the nature of decisions begins to shift and what once felt intuitive becomes harder to fully evaluate from within:
– whether pricing will hold outside of DTC
– whether margins endure under retail conditions
– whether expansion strengthens or strains the business
This is often where a second perspective becomes valuable.
Pricing & Margin Architecture
protect margin. signal premium. scale with control.
Paulina evaluates pricing strategy, wholesale vs MSRP structures, promotional funding, and price ladders to ensure margins hold under retail conditions while maintaining brand integrity and standing up to buyer and investor scrutiny.
Retail Forecasting & Door Economics
Know What Each Door Has to Earn Before You Open It.
Paulina develops door-level revenue expectations, margin considerations, and US inventory planning to guide launch quantities, expansion pacing, and field support—so growth is measured and sustainable.
Promotional & Trade Strategy (Retail & DTC)
Protect Margin. Meet Buyer Expectations. Preserve Brand Signal.
Retail promotions carry financial and structural implications beyond marketing. Paulina aligns trade and promotional strategy with retailer calendars, wholesale economics, and contribution margins—so decisions remain intentional and defensible.
Retail Readiness & Commercial Audit
See What Buyers and Investors Will See—Before You Walk Into the Room.
Paulina assesses your business through a retail and investment lens—pricing structure, margin quality, assortment logic, and commercial narrative—so strengths are clear and pressure points are understood in advance.
Assortment & SKU Strategy
Win Shelf Space With Focus, Not Noise.
Paulina works with founders to define hero SKUs, supporting products, and channel exclusives—ensuring the assortment is commercially credible, operationally viable, and aligned with retail expectations.
Retail Sell-In & Investor Decks
Built for Line Reviews, Not Just Slides.
Paulina structures retail sell-in and investor materials around commercial logic—SKU roles, margin profile, door economics, and go-to-market strategy (GTM strategy)—so decision-makers can evaluate the business with clarity.
Retail-Led Brand Positioning
Positioned for Buyers, Not Just Consumers.
Paulina aligns brand narrative, pricing signals, and assortment architecture so positioning translates consistently across shelf, retail conversations, and investor contexts.
Founder & Executive Advisory
Decision Support at Retail and Capital Inflection Points.
On-demand, senior-level guidance for pricing, retail expansion, and channel strategy—when decisions begin to carry broader financial and operational implications.
Fractional General Management
Executive Oversight Without the Overhead.
Embedded leadership across retail expansion, pricing architecture, assortment governance, and go-to-market strategy (GTM strategy) for brands transitioning from founder-led growth to structured scale.
Growth at scale introduces complexity.
The decisions behind pricing, retail, and expansion shape how a brand performs over time—often in ways that only become visible later.
Strategic advisory designed to bring clarity before those decisions are made.
Paulina Le Gall 